Product

Analytics

Scan analytics is first-party: measured at our edge as the redirect happens, not by a Google tag on someone's page. No cookie is set on scanners, ever · uniques are estimated with a counting sketch, and the number is labeled as the estimate it is.

What is measured

For what this looks like on a live code, and the list of what is deliberately not collected, see QR code scan analytics. If what you need is the same campaign showing up in Google rather than here, the tags have to go somewhere else entirely · see tracking QR code scans in Google Analytics.

Totals and a daily timeseries, with the headline compared against the previous equal-length window · and no delta shown at all when there is no honest baseline to compare against.
Uniques without cookies. A per-day sketch estimates distinct visitors. Nothing is stored on the visitor's device and nothing we keep can be turned back into a person.
New against returning. Whether a visitor has been seen before is worked out from a rotating identifier we derive on our side, never from a cookie. It resets every 28 days, so "returning" always means "came back within the last four weeks" · and we collect no extra signal from the device to sharpen it, because that would be fingerprinting.
Bots, shown not hidden. Automated hits are flagged and reported as their own number rather than silently folded into your reach.
8 breakdowns · country · city · device · browser · OS · referrer · UTM source · hour of day · plus your top links, filterable to a single link or a folder subtree.
A live feed · the last scans as they happen, in Dashboard → Live.

Ranges and retention

Ranges: 7 days · 30 days · 90 days · 180 days · 365 days · all time (default 30). Up to 90 days is served live from the edge analytics store; 180 days, 365 days and all-time come from a nightly rollup, so history does not expire when the live window does. Retention is not a tier: every pack keeps the rollup.

Getting it out

Shareable reports · white-label, signed, stateless links that expire after 30 days; hand one to a client with no login.
CSV export · the raw numbers, yours.
API · GET /api/v1/analytics returns everything above as JSON. Reference.
Webhooks · a signed POST per scan, in real time, for your own pipeline · 1 credit per delivered scan, once however many endpoints. Verification snippet.