Brand & press
Everything you need to write about, review or promote taproute: logos, copy blocks, share cards and social art. All of it may be republished as-is · press, comparison articles, affiliate and partner posts alike.
Words
The slogan ladder. Each line has one job; use them verbatim. None of them carries a price or a pack size, on purpose: a figure in a bio outlives the pricing ladder it came from. The numbers live on /pricing.
The anti-trap QR platform.
taproute · Dynamic QR codes at the edge
Pay per scan. Never per month.
No subscriptions. No expiring codes. No ads. Ever.
Print it once. Trust it forever.
The anti-trap QR platform: dynamic QR codes and GS1 Digital Link, resolved at the edge. Pay per scan, never per month. No expiring codes, no ads, nothing to cancel.
taproute is the anti-trap QR platform. It runs dynamic QR codes and a conformant GS1 Digital Link resolver at the network edge, and sells them on prepaid credits rather than subscriptions: a code costs 1 credit to create, once, and 1 credit each time it is scanned, with no code tiers to rent and nothing recurring. Every feature is available on every pack. Its Anti-Trap Pledge is published in full: codes are never deleted, recycled or held hostage, no ad is ever placed in the redirect path, and there is no charging authority on file to renew. Every clause counters a documented practice of an incumbent.
Logos
Every form ships in dark, light and mono treatments, SVG first with PNG for contexts that refuse vectors. Clear space around any lockup: one finder square of the mark.
Horizontal lockup
The default. Mark plus wordmark; use it wherever there is room.
- logo-horizontal-dark.svg
- logo-horizontal-light.svg
- logo-horizontal-mono-ink.svg
- logo-horizontal-mono-white.svg
- logo-horizontal-currentcolor.svg
- logo-horizontal-dark.png
- logo-horizontal-dark@2x.png
- logo-horizontal-light.png
- logo-horizontal-light@2x.png
- logo-horizontal-mono-ink.png
- logo-horizontal-mono-ink@2x.png
- logo-horizontal-mono-white.png
- logo-horizontal-mono-white@2x.png
Stacked lockup
For square-ish placements where the horizontal lockup gets too small.
Wordmark
The name alone. Always lowercase, never transliterated.
Mark
The tile. For favicons and anywhere the name is already nearby.
Glyph
The bare symbol, no tile. For watermarks and engraving-like uses.
App icon
Full-bleed rounded tile, for rounded-square crops (LinkedIn, GitHub).
Avatar
Glyph pulled into the safe circle, for circular crops (X, Reddit).
Color & type
- Bricolage Grotesque · headlines and display
- Inter · body text
- JetBrains Mono · numbers, eyebrows, proof lines
- Geist Pixel · large numerals only
One accent per asset. Copper is reserved for charts. Emphasis is color, never italics.
Share cards
The cards our own links unfurl with. Use them when linking to us, embedding a review, or illustrating a comparison.
Profile art
Our avatars and banners at each platform's true upload dimensions · also what an affiliate page or fan account should use instead of a stretched screenshot.
Usage
Do
- Republish anything in this kit, unmodified, wherever taproute is the subject.
- Put the lockup on ink or paper surfaces; keep one finder square of clear space.
- Use the avatar for circular crops and the app icon for rounded-square crops.
- Use real product screenshots as proof · they beat illustrations every time.
Don't
- Recolor the mark, place it on a gradient, or add a shadow.
- Transliterate or capitalize the wordmark. It is "taproute", lowercase, everywhere.
- Bake prices or pack sizes into graphics. State the model; link the pricing page.
- Imply sponsorship or endorsement of unrelated products or claims.
Affiliates & partners
We are the anti-trap platform, and that survives exactly as long as nobody promoting us overclaims. So this kit comes with the same claims discipline we post under ourselves. When the honest line feels weaker, ship the honest line: it is the one that keeps converting after the reader checks.
Say freely
- No interstitial ads, ever, on any account
- No subscription, no auto-renewal, nothing to cancel
- You buy codes once · others rent them to you
- Codes are never deleted, recycled or held hostage
- Every feature is available on every pack
- Static codes are made in the browser and never uploaded
- Redirects resolve at the edge in roughly 10–40ms
- Conformant GS1 Digital Link resolver, verified against GS1’s public test suite
Never say
- "Creating codes is free" · a code costs 1 credit to create, once
- "Credits never expire" · they are valid 12 months; any top-up renews the whole balance
- "Codes always redirect" · a code can pause at zero balance; it is never deleted
- "GS1 certified" · conformant and test-suite verified, not a certification
- "The pledge is a contract" · it is public, specific and checkable; not a contract
- Any specific price or pack size · figures move; the pricing page is the source of truth
Work with us
Link to taproute.io pages (never the reroute domain), tag your links with ?utm_source=your-handle&utm_medium=affiliate so your traffic is attributable first-party · we run no tracking pixels, so the UTM is the whole story. To join the affiliate program, write to us and we will set you up.